Cat Customer Value Agreements | Easy to Own. Ready to Work.

Gain the Advantage of Our CVAs

Your equipment investment is critical to your work, so it just makes sense to protect it. Our Cat® Customer Value Agreements (CVAs) help keep your Cat machines easy to own and ready to work. All of our CVAs deliver customized solutions for parts and services so you can leverage Cat value to maximize your investment and lower ownership costs.

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Save money with less unscheduled downtime and more time to work. Safely extend service intervals and save up to 15 percent on maintenance costs. Using Cat Filters over competitors can increase component life by up to 50 percent, while decreasing fuel injector cost per hour by up to 80 percent. Plus, get up to 2 times more engine working hours by using Cat fluids.

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What to Expect in Our CVAs

Our Customer Value Agreements are all-in-one plans to fit your operation and improve your bottom line. Make your ownership experience hassle free with complete asset protection and expert information at your fingertips so you can plan, schedule, and execute your maintenance and repair needs.

Get connected machine information to help you monitor your assets and lower the risk of potential issues. The Cat App and My.Cat.Com show real-time data and insights like machine hours, location, fuel burn, and maintenance alerts. Each CVA also comes with Fluid Health Management through Cat S•O•SSM.

Unlock maintenance efficiencies to achieve engine maintenance optimization with our CVAs. Genuine Cat parts delivered right on schedule, right to your location with step-by-step instructions. Hawthorne Cat has a team of trained professionals ready to work with your schedule and minimize downtime.

Cat Customer Value Agreements provide the security of an Equipment Protection Plan to avoid unexpected costs for unplanned repairs. With diagnostic and troubleshooting support, you can be at ease with expert advice and dedicated resources for your maintenance planning, repairs, rebuilds, and upgrades.


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Find the Right CVA for Your Construction Equipment

Whether you’re looking to buy a new Cat machine or interested in a adding value to a machine you already own, we have the right CVA for you.

New Cat Machines

When buying a new Cat machine, you have three Customer Value Agreement options that fit your needs. Get the most from your new machine to reduce your owning and operating costs while providing a hassle-free ownership experience.

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Cat Certified Used Equipment

Confidence is key when buying used equipment. By adding a CVA to your Cat Certified Used machine, you take home even more confidence in securing your uptime and getting the most from your investment.

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Cat Machines You Already Own

If you already own a Cat machine, there’s a CVA option that offers you hassle-free ownership throughout the life of your machine. Convenience is in your reach with an Extend CVA for your currently owned Cat construction equipment.

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Buying Today? Get Special Offers with Cat Customer Value Agreements

0% for 60 Months OR 0.9% for 60 Months + CVA

Now through January 31, 2021, purchase a new Cat® Backhoe Loader, Compact Track Loader, Compact Wheel Loader, Mini Excavator, Skid Steer Loader, Small Dozer, Small Wheel Loader, or Telehandler and receive your choice of two special financing offers to make owning new Cat® compact equipment simple and hassle-free.

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Great Payback Event

Now through September 30, 2020, purchase a select new Cat® Articulated Truck, Track-Type Tractor, Medium Tractor, Motor Grader, Medium Loader, Large Excavator, Medium Excavator, or Wheeled Excavator and receive 1.99% financing for 48 months, plus a Customer Value Agreement.

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Cat Utility Compactors

For a limited time, take advantage of 1.9% financing for 36 months when you also purchase a Customer Value Agreement on a new Cat® Utility Compactor. Offer extended until December 31, 2020.

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Contact a Hawthorne Product Support Sales Representative today to learn more about our Customer Value Agreements on Cat equipment.


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