2026 WDA CFO Conference

JOIN US FOR THE 2026 WDA CFO CONFERENCE

Hawthorne Machinery is pleased to host the 2026 WDA CFO Conference in sunny San Diego at the Kona Kai Resort.

The conference begins the evening of Monday, April 20^th and ends on April 22^nd.

AGENDA

4:00pm - 6:00pm	Check-In	Cabo Courtyard/Garden
6:00pm - 8:00pm	Welcome Reception - Cocktails and Hors d'oeuvres	Cabo Courtyard/Garden

Tuesday, April 21

7:00am - 8:00am	Breakfast	Del Mar Room & Cabo Courtyard/Garden
8:00am - 8:15am	Welcome and Safety From Hawthorne Cat (Brian Verhoeven)	Coronado Room
8:15am - 8:45am	Opening Speaker From Hawthorne Cat (Chandra Ramamoorthy)	Coronado Room
8:45am - 9:45am	The Learning Moment (Garry Ridge, Former Executive of WD40)	Coronado Room
9:45am - 10:15am	Questions and Answers with Book Signing	Coronado Room
10:15am - 10:30am	Break
10:30am - 10:45am	Introductions	Coronado Room
10:45am - 11:30am	Caterpillar Update (Trisha Romero)	Coronado Room
11:30am - 12:00pm	Dealer Topic Discussions 2	Coronado Room
12:00am - 1:00pm	Lunch	Cabo Courtyard/Garden

1:00pm - 1:45pm	Real Estate (Mike Erwin, SRS)	Coronado Room
1:45pm - 2:30pm	DCAT Update (John Bowman, CATD, Inc.)	Coronado Room
2:30pm - 2:45pm	Break
2:45pm - 4:00pm	Dealer Topic Discussions 7	Coronado Room
4:30pm	Bus leaves for San Diego Zoo
5:00pm	Arrive at San Diego Zoo
5:00pm - 6:00pm	Free time to explore Famous San Diego Zoo
6:00pm - 6:30pm	Cocktails and Hors d'oeuvres
6:30pm - 9:00pm	Dinner
9:00pm	Back to Kona Kai

Wednesday, April 22

7:00am - 8:00am	Breakfast	Del Mar Room & Cabo Courtyard/Garden
8:00am - 10:00am	Dealer Topic Discussions 6 and voting	Coronado Room
10:00am - 10:15am	Break
10:15am - 12:00pm	Round Table Discussion, Event Review, and Next Meeting	Coronado Room

DINNER + SAN DIEGO ZOO

AIRPORT & TRANSPORTATION

ATTRACTIONS OUTSIDE CONFERENCE