Kahiau – Giving to Hawaii’s Communities



Hawthorne Cat has partnered with KITV4 and Aloha United Way (AUW) to launch an Emergency Flood Relief Fund to assist those who have been affected by the recent heavy flooding earlier this month in Hawaii.  Hawthorne is the founding contributor to the fund, which will support efforts to provide food, housing, shelter, disaster, and crisis services through AUW’s partner agencies. The fund will also be used to support AUW’s 211 Helpline, which provides call center services to those with emergency requests for information and referrals as a result of the flood.

Launching this fund with Aloha United Way is the beginning of a larger community benefit effort for Hawthorne Cat. “Our communities are already in distress due to the pandemic, so the recent floods are an additional devastating blow,” said Bobby Whitworth, General Manager of the Pacific Region for Hawthorne Cat. “Rebuilding from these multiple crises will take time and resources. We hope our Kahiau initiative will inspire additional funding partners to join the effort and contribute alongside us.”

“We chose to partner with Aloha United Way because we could easily direct resources to their partner agencies who are already serving communities with a statewide presence” Whitworth added. “The agencies already communicate well between islands, and they can funnel food, information, or funds where they will make the most impact.” “AUW is also a key player when crisis occurs,” Whitworth continued.



This is part of a bigger initiative at Hawthorne that we are calling “Hawthorne Kahiau”.  We named the company’s ongoing giving initiative Kahiau, because the meaning resonates with our mission, which is “we help our customers build better communities”. In Hawaiian, Kahiau means to give generously or lavishly with the heart, and without expectation of return. When natural disasters strike the islands, our equipment is among the first on-site. For information on how to give check out: https://www.kitv.com/kahiau

The Aloha United Way Emergency Flood Relief Fund accepts contributions from businesses, individual givers, community groups and more.

Show your support today by donating to the Aloha United Way Emergency Flood Relief Fund or send a check to:

Aloha United Way
Emergency Flood Relief Fund
Attn: Emmaly Calibraro
200 N. Vineyard Blvd., Suite 700
Honolulu, HI 96817